Creation of a division aimed at new business expansion

Honda Trading Corporation (hereinafter referred to as “Honda Trading”) created a Business Innovation Division on October 1, 2020.

The automobile industry is at a great, once-in-a-hundred-years turning point. In addition to the evolution of automobile technology, new businesses beyond the industry’s framework are expanding due to innovations in digital technology.

As a 100% subsidiary of Honda Motor Co., Ltd. (hereinafter referred to as “Honda”), we at Honda Trading will continue to work on the electrification and automization of automobile, and demonstrate our strengths to the maximum in the new initiatives that Honda is working on in “Honda eMaas,” connected business, motorcycles and automobiles, and life creation business, striving for the development of those businesses.

In addition, we will also deepen coordination with global open innovation companies and create innovative business aimed at future growth.

Recently, to inspire entrepreneurship which we had at the time of the company founding and to accelerate these activities unbound by established ways, we created the new “Business Innovation Division.”

From now on, all members at Honda Trading will commit to innovation based on the HT 2030 Global Vision and will provide various services aimed at being a presence that exceeds the expectations of our business partners around the world.