Business Introduction

Steel Business

A diverse range of steel materials

We procure and supply all manner of steel materials and aluminum sheets, predominantly for use in automobiles, from around the world. We also actively engage in the handling of new materials to respond to changes in the environment surrounding the automotive industry (motorization and light weighting).

  • A diverse range of steel materials
  • A diverse range of steel materials
  • A diverse range of steel materials

Maximum use of global networks

In step with Honda’s growth, we continue to expand our steel business domain. Through whole value chain management for steel materials that takes maximum advantage of the experience and global networks we have built up over our many years of doing business with Honda, we are contributing to improving our customers’ competitiveness both in and outside Japan.

Proposals that meet customers’ needs

Responding to customers’ needs that are changing with the times, we cooperate with our business partners around the world and make the best proposals on supply chains from the customers’ perspective. Using the synergy effect of our trading company function and processing function, we offer services that exceed customers’ expectations.

We propose and offer commercial materials that meet customers’ needs in ways that the customers want.
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We propose and offer commercial materials
that meet customers’ needs in ways that the customers want.

Strength/Features

Proposal of optimal material supply chains

We manage and operate an entire global value chain for the supply of materials, based on which we conduct competitive procurement. Based on these factors, we propose optimal material supply chains that exceed customers’ expectation.

Extension to development domain.

As well as value chain management, based on our global track record of handling steel materials, we seek out new suppliers and propose them to customers. We also strive to contribute to the development domain, establishing consistent support systems from development to mass production and supply.

Deployment of steel plate rolling base

We have established a cooperative framework with diverse business partners regarding steel materials supply, helping to improve our customers’ added value. As part of those efforts, the Honda Trading Group has set up coil processors in China and India.

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Advanced order/procurement – recycling flow

We have established a system to manage the supply chain consistently with commercials, logistics and processing.
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We have established a system to manage the supply chain consistently with commercials, logistics and processing.

Affiliated Processing Companies

China Guangzhou Pearl Steel Center Co., Ltd.
Processing category:Slitting, Cutting plate, TWB
Cutover:April 2003
Wuhan Excellent Steel Center
Processing category:Slitting, Cutting plate, TWB
Cutover:March 2007
India Rajasthan Prime Processing Center Pvt. Ltd.
Processing category:Slitting, Cutting plate, Configured blanking, TWB
Cutover:December 2008
  • Rajasthan Prime Steel Processing Center Pvt. Ltd.(India)
  • Rajasthan Prime Steel Processing Center Pvt. Ltd.(India)
  • Rajasthan Prime Steel Processing Center Pvt. Ltd.(India)

Rajasthan Prime Steel Processing Center Pvt. Ltd.(India)

Major goods handled

  • ・Regular steel sheets (hot rolled sheets, cold rolled sheets, surface treated sheets, hot stamped sheets, etc.)
  • ・Special steel (wires, rods, etc.)
  • ・Stainless steel (sheets, pipes)
  • ・Steel pipes
  • ・Aluminum (sheets, extrusions, etc.)
  • ・Steel powder
  • ・Other
  • Major goods handled
  • Major goods handled
  • Major goods handled

Case study

Start of aluminum plate supply for use in hoods for eco-friendly vehicle (Honda ”INSIGHT”)

INSIGHT

In association with the R&D and purchasing departments of Honda and aluminum rolling manufacturers, we are tackling the application of high value-added materials to eco-friendly cars with their strict weight reduction requirements.
We have started supplying hood materials for the new model INSIGHT and will further expand the range of our activities in this area.

Role in central purchasing system for steel materials in China

Honda commenced full-scale local production of CBUs in China in 1998.
To respond to the expansion of that production, we established an intensive purchasing supply chain in 2002. We invested in two Chinese companies, Guangzhou Pearl Steel Center Co., Ltd. in 2003 and Wuhan Huitie Car Armor Plate Limited Company in 2007 and established a coil center in China.
Today, we handle a wide range of materials from various countries and supply steel materials to Honda and our partner parts manufacturers. In this way, we are contributing to stable production and cost reductions.

Automobile Production in China
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Proposal of new products to emerging markets

Proposal of new products to emerging markets

To respond to needs in the growing southeast Asian motorcycle market, we seek out and propose new, inexpensive special steel materials of good quality, establishing consistent support frameworks from the development stage to mass production and supply. Through this, we have maximized our contributions to our customers and are providing them with stable and competitive supply of materials.