- HondaTrading 50th Anniversary of Foundation -
We, Honda Trading, had celebrated its 50th anniversary in March 2022.
The above slogan has the meaning that we will connect the thoughts of society
and customers and take action to further connect those thoughts to the next generation.
We would like to express our gratitude for the past and introduce the new thoughts that will connect to the next 50 years.
We have moved forward with the support of our customers. We would like to introduce the connection between our company’s employees and customers through an episode that actually happened.
Why don’t we look back together on the road trip we have taken while changing in line with the times? You may be able to see a trajectory of Honda Trading that is not that well known.
Honda Trading Corporation was established on March 21, 1972 aimed at searching for new markets and developing distribution channels with unique new products, going beyond the motorbikes, cars and power products of Honda Motor Co., Ltd. (Honda).
Starting with the development of new products such as the Kick'N Go, CAFEX coffee, the stainless steel pot, and the import of live cattle, we have focused on the support of manufacturing in response to Honda’s overseas business expansion. In recent years, we have moved forward with the times by working on the electrification, weight reduction and environmental issues such as recycling of automobiles.
Thanks to the support of our business partners and the efforts of our associates, we have been able to continue doing business for 50 years in a rapidly changing world so our sincere thanks go to everybody who has co-operated with Honda Trading.
Now that we had celebrated our 50th anniversary, we will return to the roots of our founding with strong determination and resolve, and open a new era with a spirit of challenge and venture.
Going forward, Honda Trading aims to continue being a company whose existence is expected by contributing to environmental conservation, social prosperity and economic development through the actions of all associates to create a sustainable future.
President & CEO
For the past 50 years, we have walked side-by-side with our customers and suppliers. Here, we present some episodes that are packed full with the connections between our company’s employees and our customers and suppliers and feelings of gratitude.
This story happened when large-scale machinery was being installed at a Honda motorcycle factory in Pakistan.
I was assigned the task of overall coordination and support to ensure that the equipment manufacturer’s team leader and workers who traveled to Pakistan to carry out the installation work would be able to spend their time in Pakistan in safety and comfort, allowing the construction work to proceed smoothly.
The project was fraught with problems from the very start, with the workers being stuck at the airport for a whole day due to heavy fog, and many of them falling ill even after the work began. The team leader coordinated with me to deal with these problems, and pushed forward with the work on site, even getting his own hands dirty, until the installation was complete.
Even after that, whenever there was an issue with the equipment, he traveled to Pakistan, which was very reassuring.
It is suppliers like this one that support Honda Trading’s and Honda’s production.
There was suspicion that aluminum ingots we had imported were contaminated with foreign material, so it was decided to inspect the entire shipment at a warehouse at the Port of Yokohama.
When we asked Company T, the freight forwarder assigned to this shipment, to handle these inspections, they immediately gathered together a lot of workers and set up the inspection process for us. Sweltering in the extremely hot conditions at the inspection site, the workers would check each ingot for foreign material, and I would double-check any ingots that they picked out as suspicious. The whole process took us a few hours to complete while being sweaty.
Fortunately, we were able to confirm that there was no contamination, which allowed us to deliver the ingots to the customer without further incident.
I am sincerely grateful to Company T, which responded to our crisis so readily by bringing in personnel immediately and handling the work on site so smoothly.
Light Metals Division
In my fifth year with Honda Trading, while on one of my regular visits to one of the car dealers to which I had been assigned, I was consulted about cleaning of the dealership. Store cleaning is not one of our specialties, so I immediately started researching the cleaning industry.
As I fumbled my way around the issue, a store cleaning company, Company H, kindly answered my many amateurish questions and responded smoothly in the limited time available. Thanks to Company H’s cooperation and speedy response, my proposal to the car dealer was adopted, and we were able to win their order.
I really felt that the customer trusted me. It also made me happy and gave me a sense of achievement of being able to repay that trust with value that only I could offer. I am deeply grateful to Company H, which taught me so carefully about the standards of the cleaning industry from scratch.
Environment & Reources Division
Why don’t we look back together on the road trip we have taken while changing in line with the times?
You may be able to see a trajectory of Honda Trading that is not that well known.
Click on the mouse icon to view stories from the company’s history.